Effects of Agro Tourism on Rural Entrepreneurship Development with a Focus on Sustainable Development : A Case Study: (Significant Villages of Yazd Province)

Geography is the link between humans and the environment, and the balance between the two will lead to the stability of the environment. Tourism operates within the framework of a special spatial model, which is one of these spatial models of sustainable tourism. The development of the tourism industry, especially in less developed countries, is an effective factor in combating poverty and increases the incomes of different groups, reduces unemployment and economic prosperity, and thus improves the quality of life of people and increases social welfare. Tourism is not only considered as a potential tool to solve some problems in rural areas, but also as an integral element of rural development strategy. The village, the first permanent human settlement, the place of activities Agriculture and the work environment, effort, production and other efforts of human productivity of the land.Rural development is a multidimensional phenomenon that today requires policy to focus on the development of innovative ideas and projects It is a business initiative in rural areasRural tourism is one of the types of tourism that is associated with many other patterns of tourism, but its characteristic feature is the establishment in rural areas and its expansion has led to the introduction of modern methods of agriculture in rural areas and a very important source for skilled labor , Especially poor rural women and immigrants in the field of tourism and agriculture. Meanwhile, agri tourism, as a type of rural tourism, with significant effects on local motivation and economy, opportunities for diversification of activities, ultimately leads to increased public awareness. In terms of the importance of agriculture in improving life and also plays an important role in the sustainable development of agriculture in rural and urban areas.Therefore, agricultural tourism (agrotourism or agrotourism) has often been proposed as a sustainable development option to revive the rural economy and diversify income sources . By examining the potential of agricultural and tourism activities By combining these two elements under the title of agricultural tourism, it can be presented in line with the theory of sustainable tourism and a new strategy for the development of rural areas, which can be a factor for sustainable development of agriculture and rural areas,be in different villages..
At present, tourism is one of the largest and most diverse industries in the world and its rapid growth has led to many social, economic and environmental changes. Rural tourism is an effective tool that leads to increased productivity and efficiency of human resources, prevention Their migration in order to create new job opportunities, the interaction of cultures and rural development. Agri tourism as a subset of rural tourism is a strategy for rural development and reduces the problems of rural communities such as unemployment, low agricultural productivity, migration. Increasingly, cities and suburbs, especially in arid and semi-desert areas such as villages in Yazd province The purpose of this study is to investigate the factors affecting the development of rural entrepreneurship affected by agricultural tourism in the index villages and the purpose of tourism in Yazd province Which can be a factor for sustainable development of agriculture and rural areas. From the perspective of agriculture, agricultural tourism means expanding farm operations, using agricultural products in new and innovative ways, improving the flow of farm income and The development of new consumer markets is known. As a result, awareness of local agricultural products and the importance of preserving agricultural land through agri tourism increases.. , Local experts, villagers and managers of tourism industry using Cochran sampling method from among the residents of 30 key villages of Yazd province, the main research tool was a researcher-made questionnaire whose validity was confirmed by university professors in the field of tourism and its reliability was based on alpha coefficient.Cornbach 783 /. Was obtained. Data analysis was performed using Smart PLS2.0 and Spss22 software and the research results were presented using a one-sample t-test and structural equation modeling. Economic, social and cultural development indicate that the findings show that variables such as village, tourist, farmer or garden are among the primary drivers (pillars) of agricultural tourism and despite these four pillars of agricultural tourism has become meaningful And the research results indicate that variables such as structures, government support, tourists' motivation,cultural and their education with the focus on agricultural tourism are factors in rural development with effective results (economic and social and cultural growth and , development and development of work culture and entrepreneurship).
Keywords: Agri Tourism ; Development, Leading Villages of Yazd: Rural Entrepreneurship ;Rural Tourism